this is my playground

The "Counter Culture Camo" was inspired by the contrasts of the urban and the natural world. My love for both the hunting scene and streetwear influenced me throughout the design process of these concepts. I re-imagined two brands for this purpose: the US brand Filson, with its deep heritage and commitment to being true to itself, and the Canadian brand Raised By Wolves, for which I was blessed to work in the past, for its unstoppable drive to move forward.

This is the place to discover Design Concepts & Creative Direction.